The world of binoculars is confusing and the more you delve into it, the more bewildering it becomes. The price range is vast, from a few pounds to over a thousand pounds and what exactly is the difference for the huge leap in money. As with most things in life you have to pay for quality but I would advise you not to rush, you have a set budget and it would be prudent to see what is available in the second hand market. Pre owned binoculars of a good make are available at a price that might suit your budget, rather than spend it on new binoculars from a "lesser" known manufacturer. Most bird watchers that I know value and treasure their bins, therefore the condition of second hand is sometimes far from second hand if you see what I mean, there will be little to distinguish them from new apart from perhaps a few marks on the casing. Rarely are the lenses damaged or scratched, it depends how important their being new is to you, but remember, after a week a new pair is no longer new!
I would advise you to buy the best your budget allows, go for a well known brand, and steer well clear of advertisements in the back pages of newspapers that advertise binoculars that you can see Mars with, stick with specialist shops not Argos or similiar, and if possible, try before you buy.
I hope this is of some help, happy birding and let us know what you decide!
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